Norwood partners with New Balance as new apparel sponsor for 2025

The Norwood Football Club is excited to announce a new partnership with global athletic leader New Balance and Belgravia Sports Apparel as its new apparel sponsor ahead of the upcoming SANFL and SANFLW Premiership seasons.

This partnership will not only showcase the Senior Men’s and Women’s players in high performance New Balance guernseys, shorts and teamwear, it will also introduce New Balance retail and merchandise ranges available through the Redlegs Retail Shop and Online Store.

“New Balance is a leading global brand that has strong appeal, allowing us to elevate our teamwear performance on the field and enhance the apparel experience for our supporters off the field,” Norwood Football Club Commercial Operations Manager Dale Fleming said.

“We are incredibly excited to have New Balance branded apparel at Norwood – a brand that shares our commitment to innovation and high performance. Our players and supporters will definitely enjoy the latest innovations in performance fabric technology.”

Belgravia Sports Apparel (BSA) are the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand. This includes the delivery of apparel programs to six AFL clubs.

“In partnership with Belgravia, we look forward to seeing the partnership come to life over the next four years, bringing exciting new teamwear and merchandise ranges and opportunities for our footy club and our supporters,” Fleming said.

BSA Head of Elite Sports Joe Siciliano, said, “We are thrilled to collaborate with the Norwood Football Club to provide on field and off field teamwear for the Senior Men’s and Women’s football programs in 2025.

“It’s an exciting opportunity to introduce New Balance performance wear across merchandise and off field apparel for the Redlegs passionate supporter base. We look forward to offering Redlegs supporters our New Balance range of red and blue merchandise.”

This partnership also delivers a host of exclusive benefits that this new partnership brings, including exclusive promotions and discounts across the New Balance range for the Norwood supporters.