Norwood Football Club and Norwood Basketball Club announce landmark partnership

The Norwood Football Club and The Norwood Basketball Club have today announced a ground-breaking partnership that will see one of South Australia’s oldest and most successful football clubs joins forces with South Australia’s largest basketball club.

The partnership brings together two of Adelaide’s most recognisable sporting clubs in an official commercial relationship that includes sponsorship, knowledge and facility sharing as well as many other commercial and community benefits.

“We are really excited to be partnering up with the Norwood Flames Basketball Club,” says Dale Fleming – Norwood Football Club Commercial Operations Manager.

“There is so much synergy between both organisations and we could not be better aligned from a geographic, community and brand point of view, and most importantly we share similar values.”

Norwood CEO James Fantasia said after conversations with the Management team of the Norwood Flames, it became apparent of the opportunities to help each other grow commercially and culturally.

“Across both our extensive communities of; members, supporters, players, families, staff as well as schools and affiliated club networks there are tens of thousands of people that we impact and engage with every day”.

Fantasia adds, “The prospect of helping each other provide better facilities, programs, events and partner benefits to these communities was a real driver for us, as was increasing the pathway opportunities for players and coaches along with general enjoyment for supporters.”

Norwood Flames Chairperson, Kelly O’Brien, shared this sentiment: “The opportunities in this partnership are endless. We are already really excited, and we have only just begun to scratch the surface. We believe with the multi-year deal in place, we will see immediate and long-term positive outcomes for both organisations to grow into the future together”.

“With each club named Norwood and wearing the Red and Blue the brand synergy couldn’t be better aligned, and we are excited about the joint merchandise and membership opportunities this presents,” Norwood Flames General Manager Will Smith said.

“Both clubs proudly wear red and blue, share the ‘Norwood’ name and catchment area, our partnership is a great natural fit.

“We believe it to be the first time an SANFL club and BSA basketball club has aligned this way.”

To read more, please refer to the press release below.