Coaches and Officials

Jade Sheedy

2025 Senior Coach

Jade Sheedy was appointed the Senior Coach of the Norwood Football Club in November 2024, and will coach Norwood for the upcoming 2025 season. Sheedy formerly coached Woodville-West Torrens, winning SANFL Premierships in 2020 and 2021.

Jade Rawlings

2024 Senior Coach

Jade Rawlings was appointed the Senior Coach of the Norwood Football Club in November 2020. He coached Norwood for four seasons, including the 2022 SANFL Premiership win. At the conclusion of the 2024 season, Rawlings accepted a role as an assistant coach at AFL Club Fremantle.

2024 League/Reserves Coaches:

Senior Assistant / Head of Development: James Saywell
Midfield Coach: Jesse Lonergan
Assistant Midfield and Development Coach: Ben Patrick
Forwards Coach: Jed Pfeiffer
Backline Coach: Shane Hickey
Runner: Adam Smith

Reserves Coach: Aaron Jelfs
Reserves Midfield and Development Coach: Brenton Wilson
Reserves Backline and Development Coach: Ryan North
Reserves Bench and Development Coach: Nick Schild
Ruck Coach: Miachael Knoll

Statistical Analysis: Paul Gillett
Video and Development: Joh Duffield
Head of Strength and Conditioning: Scott Bassett
Strength and Conditioning Coach: Will Pratt
Tackling and Combat Coach: Craig Icke
Conditioning and Rehab Coach: Michael Nash
GPS: Thomas Grech

2024 Senior Medical & Fitness Staff

Club Doctor: Dr Andrew MacDonald
Club Doctor: Dr Simon Vanlint
Physiotherapist: Tori Moore and Kerry Bungey
Head Trainer: Shayne Faulkner
Chiropractor: Micheal Eid
Trainer: Martin Faulkner
Trainer: Nick Cubitt
Trainer: Siobhan Steward
Trainer: Lilly Fullerton
Trainer: Travis Slater
Trainer: Rylee Thompson
Trainer: Sarah Fry
Trainer: William Gaertner
Trainer: Ella Vanehouse
Injury Management Coordinator: Donna Rhook
Property Managers: Gavin Goodfellow and Allan Hughes
League Team Manager: Marc Robinson
Reserves Team Manager: Paul Mettner

Brad Ferrall

SANFLW Head Coach

Brad Ferrall was appointed the Head Coach of the Norwood Football Club SANFLW side in July 2023.

Women's Coaches:

Head Coach: Brad Ferrall
League Senior Assistant Coach: Kelly Rossi
League Forward Coach: Jason Cosgrove
League Midfield Coach: Dan Hussey
League Defence Coach: Thomas Keller
League Team Manager: Cameron Best
League Rotations Coordinator: Liam Sloan
League Runner: Justine Mules
League Statistician: Andrew Hirschausen

Strength and Conditioning Manager: Brandon Lee
Strength and Conditioning Coach: Pat Norton
GPS Data Program Manager: Thomas Grech
GPS Data Program Coordinator: Tom Dege

Development League Head Coach & Midfield Coach: Ali Ferrall
Development League Forward Coach: Tess Maple
Development League Defence Coach: Andrew Mittiga
Development League Midfield Coach: Bailey Miller
Development Team Manager: Adrian Veljkovic
Development League Runner: Bill Zerna

Club Doctor: Dr Andrew McDonald
Physiotherapist: Sophie Boots
Head Trainer: Sammi Guerra
Assisting Trainer: Len Owen

Statisticians:

Head Statistician: Peter Mansfield
Stats/Whiteboard: Peter Borgelt
Statistician: Thomas Woodcock
Statistician: David Kempe
Statistician: Grant Ashby
Statistician: Sam Gerrie