Club Statement

Apelle joins Coopers as Platinum Partner of The Norwood Football Club

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The Norwood Football Club is thrilled to welcome sports and clothing brand, Apelle, as a new platinum partner under a multi-year deal. As Platinum partner, Apelle will become the prominent guernsey sponsor and the exclusive supplier of Teamwear and Merchandise to the club for at least the next three years.

Apelle succeeds ISC as exclusive apparel supplier and the Norwood Football Club would like to thank ISC for their support over the last five years and for providing quality apparel and a great range for our players, staff and supporters.

“The new long-term partnership with Apelle is an exciting new chapter for the Norwood Football Club,” President Paul Di Iulio says. “We are excited that this new partnership will bring quality on-field Teamwear and off-field Merchandise whilst having clear strategic alignment in Apelle’s ability to help us achieve our retail and commercial objectives.”

In partnership with Apelle, the Norwood Football Club will introduce a new range of merchandise and supporter wear that will be innovative and appealing in design. Supporters can expect the quality traditional merchandise that they have come to love, however, we will also break the mould and introduce new Norwood supporter wear that will bring a new level of choice and excitement to supporters.”

“It is with genuine excitement and a great deal of pride, that we become a Platinum Partner of the Norwood Football Club and the official apparel supplier,” said Ross Parisi Director of Apelle. “Norwood is a club with a tremendous amount of history, tradition and a passionate supporter base, a club that is innovative and always striving to be better and more successful. These values were very attractive to us and exactly the type of values we embrace as a business and as a brand. We are honoured and excited to be placed on the famous Norwood guernsey and partner Norwood alongside other great South Australian brands such as Coopers, People Choice Credit Union, Paradise Mazda, Barossa Boy and IWS, just to name a few”.

“The addition of Apelle as a Platinum partner continues the long tradition of The Norwood Football Club partnering with South Australian Based companies, something we are very proud of,” said James Fantasia, Norwood CEO. “As Platinum Partner, Apelle will provide significant commercial support for our club and as Teamwear and Merchandise partner they bring a new level of innovation and design with some very exciting initiatives planned for 2021 – watch this space Norwood supporters.”

A company dedicated to delivering the absolute latest in innovation, technology, fabric and design, Apelle is a new sports and casual clothing brand, 100% South Australian owned and will be Norwood’s Platinum Partner alongside Coopers and exclusive apparel partner for 2021-23 with an additional three-year option.

“With our other Platinum Partner Coopers recently committing for a further five years and now with Apelle committing for at least three years, it brings genuine commercial strength and stability for our club”, Fantasia adds. “After a very challenging 2020, we could not be more excited about what 2021 brings headlined by this announcement and the opening of our new multi-million-dollar function and football facilities. With all Platinum and Major Partners continuing their fantastic support, The Norwood Football Club starts the new season and a new chapter under new coach Jade Rawlings in a healthy position both on and off the field.”

We encourage all Norwood Supporters to support those that support us and follow Apellebelow!

Can you pick the Norwood Players in this Apelle video

The new 2021 range of Norwood Merchandise designed by Apelle will be available for pre-ordering in the Redlegs online shop from this Wednesday, February 17th onwards with delivery expected to commence from mid-march onwards as the new stock arrives.

The brand new Redlegs retail store will open March 15th on the ground floor of the Wolf Blass Community Centre. Stocking Merchandise, Teamwear and Norwood’s very own soon to be launched fashion label, this retail store will operate most weekdays and every match day.

It is a very exciting time for the club with fantastic new facilities and an entirely new range of Merchandise and Norwood sports apparel designed and manufactured by our new partners in Apelle.

So Norwood supporters, as always, “Do Your Bit”, order your 2021 Red and Blue Army Official Uniform and bring the red and blue heat to the season opener against our fiercest rival, The Port Adelaide Football Club, on Easter Thursday, April 1st at Coopers Stadium.

Fortis in Procella!

The Norwood Football Club